Prasoon Jain October 18, 2018
Digital Marketing

As we know that this is the era of digitalization. In this case, if you do not know What is Digital Marketing, then maybe you might be a little behind. I am saying this because the Role of Digital Marketing is Growing day by Day & We have to change with our generation, otherwise, we will be left behind, and this thing also applicable to business. The days went by when people used to go home and promote their Products, this kind of strategy is not working more nowadays. Because it is a waste of time and it is almost impossible to reach so many people in such a short time.

In such a great way Digital Marketing is a great way to promote your products. Through which companies can reach close to their targeted customers in a very short time. If we talk about the past few years, we will find that the nature of advertisements has changed quite a bit. Earlier, people used to run their advertisements at a place where most people were seen, such as TV advertisements, Radio, and all the traditional methods were implemented. But this thing is no longer effective in today’s era, if you wanna get the most crowd, then the Best place is Social Media or Internet. In such a situation, if you wanna get to reach your advertising to millions of people at once, then you have to leave the traditional marketing funds and move towards Digital Marketing.

That’s why I thought today why you should be given information in detail about Digital Marketing & Role of Digital Marketing in Digital Era So that you can also know about this new Concept Digital Marketing. Then let’s start without delaying and know what exactly is digital marketing and how Online Marketing works.

What is Digital Marketing

Digital Marketing is a term of two words: Digital and Marketing, Here Digital used for the Internet and Marketing is related to advertising. I mean to say that this is a way in which companies do marketing their products through electronic media, which is quite different from the traditional way. Here digital marketers have to experiment with different marketing campaigns and sell a company’s product. They have to analyze these marketing campaigns how people like things more and who do not.

They also have to see that what kind of things people see more and what attract more, and what things they usually buy. In order to do digital campaigns, they use other digital media such as mobile messages, mobile apps, podcasts, electronic billboards, and radio channels.

So what I mean to say is that digital marketing is similar to a large umbrella within which all our online efforts are endured. This digital business is mainly used by Google Search, Social Media(Facebook, Twitter, LinkedIn, Google Plus, Pinterest), email and other websites, to connect with as many people as possible. The reality is that nowadays people spend most of the time online than in the past. That’s why the business model has changed to a great extent, so now people of offline marketing are not using much, but online marketing is becoming more effective now. Because now it is true that marketing is the right way to connect with the right audience in the right place and at the right time. So you have to think about where you can meet these people so that you can grow your business. And the answer is online.

Role of Digital Marketing in Modern World

Now it comes to the Role of Digital Marketing & the facts that’s why this digital marketing is so important. So, I want to tell you that today’s Digital Media is so much open that today everyone has many sources of information. They can get any information at any time and in any place. Now the days are not there when they depend on text messages and they could see the only thing about which marketers gave them information. As this role of digital media is increasing day by day, it has more entertainment, news, shopping, and social interaction. Nowadays, Consumers are not only listening to the company’s words but they are also identifying the good and the bad themselves and collecting information from others as well.

Nowadays, people wanna trust a brand on which they can trust, Brand that understands the needs of the customer and shows them the things that they need, which they can buy later. They are not interested in the show spoilers.

Challenges that Digital marketers Faces

  • Uses of Multiple digital channels

Consumers use Multiple digital channels on their various devices in different ways, for which Marketer have to use different protocols, specifications, and interfaces. So it is quite difficult to interact with them in an appropriate way.

  • Growing Competition

Digital channels are much cheaper than other traditional media, which makes it easy for people of any business size to use them. So now it is not so easy to get consumer attention.

  • Redundant Data Volume

At the end of any digital channel, consumers left a lot of data behind. It is very difficult to handle these data. Finding the right data with it is also a very big challenge from those data volumes.

Main Assets and Tactics of Digital Marketing

Assets of Digital Marketing

  • Your website
  • Your blog posts
  • Ebooks and whitepapers
  • Infographics
  • Interactive tools
  • Social Media channels (Facebook, LinkedIn, Twitter, Instagram, etc.)
  • Earned online coverage (PR, social media, and reviews)
  • Online brochures and lookbooks
  • Branding assets (logos, fonts, etc.)

Tactics of Digital Marketing

  • Search Engine Optimization(SEO)

This is a process by which the website is optimized so that it can get a good rank on Google and other Search Engine, which attract Organic Traffic. Search Engine Optimization (SEO) is the process of effecting the online visibility of a website or a web page on a Search Engine Result Page(SERP). In General, more frequently a website appears on SERP, the more visitors it will receive, these visitors can then be converted into customers.

  • Content Marketing

The creation and promotion of Content Assets, which can lead to brand awareness, traffic growth, lead generation.

  • Inbound Marketing

Inbound marketing is a ‘full-funnel’ approach in which the use of the online content is used to attract, convert, closing, and finally delight its customers.

  • Social Media Marking

In this marketing, your brand and your content are promoted in the Social Media Channel like Facebook, Twitter, Instagram, LinkdIn, Whatsapp etc., which will lead to brand awareness, drive traffic, and leads.

  • Pay per Click

This is a method that drives traffic to your website, in which you have to pay your publisher money if your ads are clicked. A very popular PPC is Google AdWords.

  • Affiliate Marketing

This is a performance-based advertisement in which you get the commission if you are promoting any other’s products and services on your website.

  • Native Advertising

Native advertising is called advertisements which are primarily content-led and which are featured on another platform with any non-paid content. BuzzFeed’s sponsored posts are a good example of this kind of advertising.

  • Marketing Automation

Marketing automation is called in which software or any other tool is used for Marketing Promotion. So that some of the repetitive tasks such as email, social media, and other website actions are automated.

  • Email Marketing

Companies use email marketing to interact with their audience. Email is used to promote content, discounts, and events.

  • Online PR

Online PR is a way to use online coverage to protect digital publication, blogs, and other content-based websites. These are similar to traditional PR but just in the online space.

 What is Search Engine Optimization?

Is Digital Marketing Used Every Business?

Digital marketing works in any business and in any industry. Whether your company is selling anything, with the help of digital marketing, you can understand your consumer, understand their needs and can finally create online content as per their need.

  • For B2B

If your company is B2B, then the main work in your digital marketing will be with online lead generation, in which you have to talk to a salesperson. For this reason, your marketing strategy should be something that will get as many quality leads as possible through your website and through support digital channels for your salesperson.

  • For B2C

If your company is B2C, then the main job in your digital marketing will be to get as many people as possible to your website and make them your customer without requiring a salesperson. For this reason, you do not need to focus much on Lead generation, but you should be more focused on any buyer, which can easily migrate to your website and finally buy your own. This is why channels for B2C companies like Instagram and Pinterest are more valuable than business-focused platforms linked to LinkedIn.

Benefits of Digital Marketing

In comparison to any other offline marketing methods, marketers can see exact results in real time from marketers. If you have ever advertised in a newspaper, then you must know that how difficult it is to say that how many people have actually seen your advertisement. It is also not possible to know this. This can be done easily and accurately in digital marketing.
Here I will try to explain to you people by giving similar examples.

  • Website Traffic

With the help of Digital Marketing, it is very easy to know how many people have seen your given ads, in this work we can use any digital analytics software. You can also know from which source the most traffic comes to your website and you can work accordingly.

  • Content Performance and Lead Generation

Here you can think if you have created a product brochure and sent it to people’s letterboxes. So here you will face the same problem and once you do not know how many people have seen your product brochure open and many do not. Here if you had a Broucher in a website, you can easily see how many people have opened and read your Broucher. Here you can learn all these things well.

  • Attribution Modeling

This is a very great and effective way in which you have to use the right tools and technology so that you can trace all the actions of your customers. This is why we call attribute modeling because it allows us to know what is the Mehjuda trend, in what way people are researching a product. With this, you can know that you need to work harder in the area and why. This will increase your sales to a great extent.

What types of content would be Good?

What type of content will you make depends on the needs of your audience, which is what they need in different stages. You must understand the goals and challenges of your audience, how they are related to your business. Your goal should be to help you with your online content crossing their challenges at the basic level.

Here you want to tell people about some of the important things that you can know about the mindset of a buyer. Here you will tell people about some stages, which is very important for you to know about.

Awareness Stage

  • Blog posts

It is very important to increase your organic traffic. If it is paired with Strong SEO and the keyword strategy, then it can prove to be very helpful.

  • Infographics

These are very shareable, which means that you have more opportunities in social media that people share this type of content more.

  • Short videos

Again, these are very shareable content which can be used to give more space to your brand if it is given on a platform like Youtube.

Consideration Stage

  • Ebooks

This is a great way to get lead generation as it is very much more comprehensive than blog post or infographic, which means any visitor can give you your contact information in exchange.

  • Research reports

These are very high-value content pieces, which are very useful for lead generation. Research reports and new data are very important to your industry because they often choose the media and press.

  • Webinars

These are very detailed, interactive forms, for any video content, webinars are a very effective consideration stage content format because it is a very comprehensive content compared to a blog post or short video.

Decision Stage

  • Case studies

If a detailed case study of your website is created then it is an effective form of content for your buyer because it has a positive effect on their decision.

  • Testimonials

If case studies do not fit your business properly then short testimonials for your website is a better alternative. This will help people to know about your website and its products in a comprehensive way.

I sincerely hope that I have given you full information about How Digital Marketing actually works and hope you have understood about digital marketing. I am convinced of all the readers that you too share this information with your neighbors, relatives, your friends so that we will be aware of our interactions and will all benefit from it. I need people’s support from you so that I can bring you even more new information.

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