In today’s world, technology is constantly evolving, including the means by which we communicate; social media. There are many different forms of social media that can be accessed through different mediums such as smartphones and computers. Each type of social media results from a differing in its intended purpose. Yet, no matter what the intended purpose, every form of social media is important to our lives.
The importance of social media lies within what it allows us, on a personal and a societal level, to accomplish. Almost every form of social media allows people from all over the world to communicate in a matter of seconds. Because of this, information and assistance can be spread rapidly.
Communication is an important aspect of everyday life. It is what allows relationships to thrive, businesses to operate efficiently, and nations to exist peacefully. It is a part of every network we, as human beings, have created. Without communication, many of the networks we created would fail to function properly.
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Thus, social media comes into the scheme. A simple email, phone call, text, picture, etc. enables people and businesses to communicate in a matter of minutes. The faster information can be relayed from one source to another, the more efficiently our networks become.
Sharing a photograph or reposting someone’s post is a great way to share information in real-time with others. With the tap of a button, one can update their status, share their favorite moments with loved ones, and reveal their beliefs. Using social media on a personal level allows people to connect from all over the world.
Every post that a person sees on their feed on any form of social media will have an impact on them. It can change the way that person views another, a political or religious belief, or even a company.
When people see a post that addresses an issue they feel strongly about, they may like the post, comment on it to share their views, or perhaps report it if they feel it contains inappropriate content. Commenting on a post can lead to others doing the same and sharing their viewpoints as well. Sometimes, strangers will begin a conversation to explain their feelings and why they hold a particular belief.
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A simple conversation between strangers in the comment section of a post permits anyone to see two opposing sides of an issue. Conversations such as these can open people’s minds to a new point of view and possibly change their stance on an issue of today’s world. This benefits people because they are being exposed to new information that will shape the way they view the world and how they decide they can impact the world for the better of mankind.
Since social media is accessible all over the globe, it makes it easier to stay in touch with friends and family no matter the distance that separates them. When high school comes to an end, many of one’s friends attend different colleges halfway across the country or the world. They can no longer see each other in person, but social media allows them to call, text, video chat, and much more. These features allow relationships to stay intact and for the world to seem like a much smaller place.
Military families have faced this issue since civilizations began. The advancement of social media is very important to these families because it allows them to instantly contact each other without waiting weeks for a letter in the mail. It may not seem like much, but to those families, it is what reassures them that their loved one is safe and alive.
People all over the world are using social media, which means that at some point, someone is going to come across a post that is in a foreign language. Once again, social media is attempting to tear down the barriers that separate us to make communication and interaction easier. Facebook and Instagram allow people to translate posts from different languages so that the user can understand the post. This method is not yet perfected, but it still allows for people to connect despite their differences.
Social media also opens opportunities for businesses to advertise to a larger, more diverse audience. Many companies have profiles on different social media sites to showcase their products and services to the world. This allows them to acquire more costumers on a larger scale and improve their reputation.
Advertising on social media is great for businesses because it allows them to see where their services are needed and can help expand their business to new locations to meet the publics’ needs. Social media also allows businesses to showcase their customer service quality which will please both potential customers and regular customers, creating loyal customers as well as allowing businesses to receive important information about their audience.
Social media enables news from all over the world to be tweeted or posted on sites such as Facebook, Instagram, and Twitter in a matter of minutes. This results in an increase of real-time information sharing to update the public of important events happening around the world. All of the major news corporations use social media to spread their stories to audiences of all backgrounds in an instant.
A majority of people access multiple social media sites numerous times a day. This frequent access to social media sites ensures that news is spread quickly and over a vast audience. It also creates a sense of involvement with audience members and the current events that they care strongly about.
Connections are being made every day all around the world in person and through the use of social media. Communication between people allows these connections to have the possibility to turn into new relationships such as a new friend, sponsor, or customer. Social media enhances the way that people can communicate, as well as who they can communicate to. The more people communicate the more connections are made; thus, the world can advance more efficiently.