Prasoon Jain June 24, 2018
What is SEO

Today we will know What is SEO (What is Search Engine Optimization)? SEO is a Part of Digital Marketing or You can say it is a technique of Digital Marketing/Internet Marketing. It is a technique to increase the Quality & Quantity of Organic(natural) traffic. SEO is basically a process to rank your Website or Blog in Search Engines (i.e Google, Yahoo, Bing, Yandex, Yola Yola etc.), which also helps in improving the traffic on your site.

What is Search Engine Optimization(SEO)?

SEO’s full form is Search Engine Optimization We all know what the search engine is all about. Google is the most popular search engines in the world, besides other search engines like Bing, Yahoo. With the help of SEO, we can put our Website or blog on the No.1 position on all Search Engines.

Let’s suppose we go to Google and search for anything by typing keyword or query, then Google shows you the same content as related to that keyword. The content that we see comes from different-different Websites or blogs. The result that we see at the top of Google or the first page usually most visitors click on that results. On No.1 Ranking means that SEO has been used very well in the Website or blog so that it gets more visitors. That is why the SEO has become very popular.

SEO helps to bring our blog to No.1 rank in Google. It’s a technique that puts your website at the top of the search engines’ search result(SERP), which increases the number of visitors. At the top of your website search result, the internet user will first be able to visit your site, which increases the likelihood of getting more traffic to your site and your income starts getting better. It is very important to use SEO to increase organic traffic on your website.

Why is SEO Necessary?

Now You know what SEO is, let’s now know why it is important for your website or blogs. We use SEO to make our website accessible to people. Suppose I created a website and posted quality content in it but if I did not use SEO then my website would not be able to reach people and there would be no money to make my website.

If we do not use SEO, whenever a user performs a keyword search then your website will be able to access your website if there is any content related to that keyword, because the search engines will not be able to find our site nor will our The content of the website will be stored on your database, which will make it difficult to get traffic to your website.

Understanding what is SEO & how to do SEO is not so much difficult if you learn how to do SEO, you can make your website very good and can increase its value in the search engines. When you implement SEO on your website or blog, you will not see the result immediately, for that you have to be patient and do your work. Because the fruit of patience is sweet and your hard work will surely give you success.

Types of SEO – Search Engine Optimization Techniques

There are two types of SEO: First is On Page SEO and Second is Off-page SEO, The working of these two is quite different. Let us also know about them.

On-Page SEO

On-Page SEO works on your website. This means that designing your website properly is SEO friendly. Using the template in your website by following the rule of SEO. Writing good content and using good keywords in those which are most searched in the search engines. Using keywords in the right place in the page, using Meta tags like Title, Meta description, content makes it easy for Google to know on which topic your content is written and quickly helps you rank your website on Google page. Which increases the traffic of your Website or blog.

On Page SEO Techniques

Here we will learn about how to do SEO using some of the techniques that will help us to do our Blog or Website on Page SEO well.

  • Website Speed

Website Speed is a very important factor from SEO’s point of view. A survey has found that any Visitor remains at any blog or website more than 5 to 6 seconds. If he does not open within this time, then he gets migrated to another. And this also applies to Google because if your blog does not open quickly, then a negative signal is reached to Google that this blog or website is not as good or is not fast enough. Keep your site speed as good as possible.

What is SEO

Here are some of the most important tips I can do to speed up your blog or website:

  1. Use the simple and attractive theme
  2. Do not use more plugins
  3. Image Search Engine Optimization
  4. Use W3 Total cache and WP super cache plugins for WordPress website.
  • Navigation of Website

Keep the navigation of your website simple, so there is no problem visiting any visitor and Google from one page to another.

  • Title Tag

The title tag in your website should be catchy, so if any visitor reads it, click on your title as soon as possible so that your CTR will also increase.

Do not use words more than 65 words in your title, since Google does not show title tag in google searches after 65 words.

  • Seo-friendly URL

Always keep the URL of your post as simple as possible and use the ‘-‘(Hyphen) to separate the words.

  • Internal Linking

This is a great way to rank your post. This allows you to interlink your related pages with each other. With this, all your interlinked pages can easily rank.

  • ALT Tag

Use images in your website’s post. Because you can get lots of traffic from images, so do not forget to put an ALT TAG in the image while doing the image search engine optimization. Most of the people usually do not know, Search Engine can’t read image it recognizes the image from image’s alt Tag.

  • Content, Heading & Keyword

Content:

As we all know that Content is a very important factor. Because the content is king and the better your content will be to evaluate the site as well. So write the good quality content of more words than at least 800 words. It can also give you complete information and it is also good for SEO. Never stumble or copy content from anyone else.

Heading:

Headings of your article should be taken care of because it has a great impact on SEO. The title of the article is H1 and you can use the H2, H3, H4, H5, H6 tag for subheadings. With this, you must use the focus keyword.

Keyword:

Use LSI(Latent Semantic Index) Keyword when you write Article. With this, you can easily link people’s Searches. Bold the important keywords with it so that Google and visitors know that these are essential keywords and their attention will be attracted towards it.

  • Website Responsiveness

The website should be responsive, means the website should open on all the devices like Laptop, Desktop, Mobile, Tablet perfectly. Google gives priority to the website that opens faster on the mobile device, so some website uses Google’s AMP(Accelerated Mobile page).

  • Sitemap

The sitemap is a type of map which contains all the information of the website like how much pages, URL, images your site have, so the Search Engine can easily crawl your website.

It has two type:

  1. HTML Sitemap
  2. XML Sitemap

Off-Page SEO

Off-page SEO is the technique that performs outside the actual website. We have to perform various activities to make backlink from reputable sites. The Quality Backlinks are very Beneficial from SEO point of view. Create a social page on your social networking site such as Facebook, Twitter, Google+, LinkedIn, and increase your followers, there are chances of more visitors coming out of your website. In the big blogs, which are very popular, submit a guest post to their blog, this will introduce visitors to your blog and start coming to your website traffic.

Off-Page SEO Techniques

Here we will tell you about some Off Page SEO Techniques which will prove to be very useful for you.

  • Search Engine Submission:

Your website should be submitted correctly in all search engines.

  • Bookmarking:

The page and post of your blog or website should be submitted on the bookmarking website.

  • Directory Submission:

Your blog or website should be submitted to a popular high DA/PA Directory.

  • Social Media:

Create a profile on your blog or website and Social Media and link your website to AdWords like Facebook, Google+, Twitter, LinkedIn.

  • Classifieds Submission:

Visit Free Classified Website and advertise your website for free.

  • Q & A site:

You can put up any question by going to a website with question and answer and link to your site.

  • Blog Commenting:

You can comment on their blog related to your blog and link to your website (link should be located where a website is written)

  • Pin:

You can post your website image on Pinterest or other infographic sites. This is a great way to increase traffic.

  • Guest Post:

You can visit Guest Blog by visiting related blogs from your website. This is the best place to get a follow-do link and that too in the right way.

Difference b/w SEO and Internet Marketing?

Many people have a lot of doubts about SEO and Internet Marketing. They think that these two are almost the same. But in response to this, I want to say that SEO is a type of tool, it can also call it a part of Internet Marketing/Digital Marketing. Its use makes Internet Marketing very easy to do.

Some Important Terms of SEO

If you have a blog or a website then you will know a lot about basic SEO how it works. But I know there are a lot of people who do not have any information about Basic SEO. That’s why I thought about why you should be given information about some very important SEO terms so that you can also know about it.

Backlink:

Also called its inbound link or simply link, it is a hyperlink in another website that points to your website. Backlinks are the very important factor from the SEO point of view because it directly affects Search Ranking of any webpage. Basically we can call it Link Building.

Anchor text:

Any backlink is the type of anchor text type that is clickable. If your Keyword is in your Anchor Text, then it will also help you with SEO’s vision.

Meta Tags:

Meta tags also play the vital role in SEO, it is HTML tag that should be optimized for the SEO best practice. it effects site ranking on SERP. Some important Meta Tags are:

  1. Meta Title
  2. Meta Description
  3. Robot Tags
  4. ALT Tag
  5. Canonical Tag
  6. Header Tag

Title Tag:

Title Tag is primarily the title of any web page and this is a very important factor for Google’s Search Algorithm. 50-60 character Title is a best practice of SEO.

Search Algorithm:

For all this Google use Algorithm, that algorithm decides the site Ranking. With the help of Google’s search algorithm, we can find out which web pages are relevant in the entire internet. About 200 algorithm works in Google’s Search Algorithm. Some Major Algorithms are shown below.

  1. Panda
  2. Penguin
  3. Hummingbird
  4. Pigeon
  5. Mobilegeddon
  6. RankBrain
  7. Possum

SERP:

Its full form is Search Engine Results Page. It basically shows the same pages that are relevant to Google Search Engines.

Keyword Density:

This Keyword Density reveals the number of times it has been used in any keyword article. Keyword Density is very important in terms of SEO. for SEO Best Practice it should be 2-3%.

Keyword Stuffing:

Like I already said that Keyword Density is very important in terms of SEO but if a keyword is used more than it needs, it is called Keyword Stuffing. These are called Negative SEO because it has a bad effect on your blog.

Robots.txt:

This is nothing more than just a file that is kept in the domain of the root. Using it, search bots are notified of how the structure of a website.

All you have to understand is What is SEO. These were SEO related information if you want to know the basics of SEO and their meanings. if you need more information you can comment on this Blog.

Also, Read Related Article: What is Digital Marketing?

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